E-Commerce Digital Specialist

2 weeks ago

Singapore beBeeDigital Full time $60,000 - $80,000

E-Commerce Digital Specialist Role

Job Description

This is a key position in our e-commerce team, responsible for driving online performance through the execution and optimization of paid campaigns across various channels. As an E-Commerce Digital Specialist, you will set up and manage campaign tracking, product feed updates, SEO efforts, and performance reporting to support traffic growth and conversion targets.

The role requires close collaboration with cross-functional teams and a strong command of tools like SFCC, GA4, and GTM. You will be responsible for planning, implementing, and managing sponsored campaigns across Google, Facebook/Instagram, Bing, and Criteo for traffic and conversions together with the Marketing Team.

Key Responsibilities:
  • Plan, implement, and manage sponsored campaigns across Google, Facebook/Instagram, Bing, and Criteo for traffic and conversions together with the Marketing Team.
  • Setting up and analysing the performance of advertising campaigns, ensuring that all marketing material is in line with our brand identity.
  • Monthly update on product feed for dynamic ads for remarketing purposes.
  • Develops social media plans and drives awareness for key products and newly launched products.
  • Closing collaboration with Marketers, Designers on digital marketing consistency.
  • Undertake content marketing initiatives to achieve business targets.
  • Monthly performance reporting and channel analysis on web and mobile ecommerce.
  • Competitors' site study to identify opportunities for competitive improvement.
  • Works with the e-comm team on products placement and accurate pricing for an effective promotional campaign.
  • Works closely with mobile app developers on deep linking, Facebook API Integration, Firebase/GA4 setup.
  • Develops social media plans for mobile app.
  • Develops and executes on-page SEO, including product content and URL structure.
  • Monitors organic traffic and search ranking with the use of SEMrush for SEO.
  • Assist with daily E-com Operations (Orders and Fulfilment).
Requirements:
  • Bachelor's degree or Diploma in E-commerce, Marketing, Business, or a related field.
  • Proven experience in e-commerce operations and digital marketing.
  • Familiarity with e-commerce platforms, content management systems, and analytics tools.
  • Strong analytical and data-driven decision-making skills.
  • Excellent communication and interpersonal skills.
  • Experience with SFCC.
  • Experience in tracking SEM / SEO and well as good understanding of GTM.
  • Ability to work both independently and as part of a team.

We are seeking a highly skilled and motivated individual to join our team. If you have a passion for e-commerce and digital marketing, we encourage you to apply for this exciting opportunity.

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