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Marketing and Audience Development Manager
1 month ago
National Arts Council's (NAC) Marketing and Audience Development department plays a vital role in promoting the value and importance of the arts through various communications efforts. As a key member of the team, you will work closely with the Council and its parent Ministry to provide strategic counsel and support in marketing communications, highlighting the Council's role as champion of the arts.
Key Responsibilities:- Develop and lead integrated marketing campaigns to support NAC's branding, marketing, and audience development objectives.
- Manage NAC's digital touchpoints, including social media channels, corporate website, and EDM platforms, analysing digital marketing metrics to identify trends and insights.
- Collaborate with internal stakeholders and external partners to optimise NAC's social media platforms, expanding reach and deepening engagement across various audiences.
- Partner with NAC's Technology and Innovation team to ensure the corporate website is compliant with IM8 and aligned to Government's Digital Service Standards.
- Bachelor's degree in marketing, digital media, or a related field.
- 2-6 years of relevant work experience in marketing or digital marketing, with hands-on experience in the latest digital technologies and techniques.
- Functional knowledge of HTML, CSS, or JavaScript is advantageous.
- Proven success with SEO, social media, and email marketing strategies.
- Excellent data and metric analysis abilities.
- Strong interpersonal skills and a good team player.
- Knowledgeable and passionate about local arts and culture.
- Strong organisational, project management, and management skills.
