Partner Marketing Enablement Manager APAC
3 days ago
Join Siemens Industry Software Pte Ltd as a Partner Marketing Enablement Manager APAC and drive business growth through strategic partnerships.
Key Responsibilities:- Incorporate joint marketing strategies with key value partners to drive aligned business goals.
- Work with partner marketers to effectively drive marketing campaigns through in-bound marketing, out-bound marketing, content creation, and other forms of demand generation.
- Enable partner marketers with advanced B2B marketing methodology and its adoption.
- Facilitate alignment between channel partners and DISW field marketing to drive go-to-market strategies by industry.
- Coach and support partners to plan a qualified annual marketing plan.
- Supervise partner-led marketing execution and its outcome/customer feedback.
- Track and measure partners marketing execution results to provide suggestions for improvements.
- Support sales in monitoring the evolution of demand routed to the partners.
- Define partner program goals and drive implementation including process development, documentation, and communications for rollout.
- Participate in QBRs of key partners with Siemens partner managers to provide suggestions for improving partners' marketing planning, execution, and results.
- Work with partners who have established Industry Competencies to execute on co-marketing strategies and programs to increase market share.
- Good sense of understanding business dynamics and the ability to engage in effective business conversations with channel partners.
- Marketing consultant to channel management team and channel partners.
- Review and advise partners on their marketing plans for full year execution.
- Bring in customer feedback through partner execution.
- Ability to think in a structured and logical manner to solve problems and make decisions efficiently.
- Proven track record of amplifying engagement across partner program offerings and delivering operational excellence.
- Ability to execute multiple complex program initiatives simultaneously.
- Skilled communicator who can deliver nuanced feedback both to internal teams and partner team members.
- Highly data literate with a strong ability to collect and interpret data using a variety of methods.
- Ability to work cross-functionally and engage with many teams and stakeholders in an impactful way.
- BA or BS in Marketing or related field.
- 6+ years working in digital/marketing strategy, ideally combined with more tactical partner enablement and execution experience.
- Ability to Travel.
- Hybrid office environment.
- Language Fluency in English is essential to verbal and written communication.
- Proficiency in Chinese, Japanese, or Korean will be considered a strong benefit.
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