Consumer Business Insights and Analytics Manager
2 months ago
We are seeking a highly skilled Consumer Business Insights and Analytics Manager to join our dynamic and growing team at Haleon. As a key member of our organization, you will be responsible for driving business growth and innovation through deep consumer understanding and analytics.
Key Responsibilities- Lead the development of category thinking and learning agendas, driving broad consumer insights topics from deep consumer and category understanding to exploration of touchpoints involved in consumer journeys across media, digital, and shopper.
- Drive innovation-related consumer work across the innovation funnel, from identifying whitespace to concept development and testing, and post-launch evaluation.
- Provide business insights and action across brand tracking, communication evaluation, and copy testing.
- Lead business intelligence for the category in SEAT, tracking category and brand performance, market share, growth, and mapping performance and the landscape via consumption data and internal sell-out data.
- Lead conversations around category opportunities across pricing, promotion, mix, and other key business areas.
- Develop data analytics for specific pieces relevant to the category, including MMMs, pricing analyses, and trackers.
- Conduct category meta-analyses, workshops, and broader projects around cohorts and innovations.
- 8+ years of experience in Consumer Insights & Analytics in FMCG/OTC/Consumer Healthcare companies.
- A mix of agency and client-side or client-side only experience (minimum of 3 years client-side).
- Strong verbal and written communication skills with a focus on impact and outcome to the business.
- Adept at influencing stakeholders and comfortable navigating a matrixed organizational environment.
- Strong collaborative mindset and business acumen.
Haleon is a world-leading consumer health company that is shaping the future of everyday health for billions of people. We are a unique combination of deep human understanding and trusted science, with a portfolio of category-leading brands that includes Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.
We are committed to creating an inclusive environment that celebrates our diverse workforce, generates curiosity, and promotes fair and equitable outcomes for everyone. We believe in an agile working culture for all our roles and offer flexibility to our employees.
We are an Equal Opportunity Employer and welcome applications from diverse candidates. We are committed to creating a workplace where your authentic self belongs and thrives.
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