Consumer Business Insights Manager
1 week ago
We are seeking a highly skilled Consumer Business Insights Manager to join our dynamic and growing SEAT CBIA team in Haleon. As a key partner to the business, you will be responsible for driving broad consumer insights topics from deep consumer and category understanding to exploration of the touchpoints involved in consumer journeys across media, digital, and shopper.
Key Responsibilities- Lead the category thinking on the learning agenda and set up and direct primary design research activities.
- Lead category teams through research and analytics synthesis, including performance tracking.
- Facilitate and own deep consumer understanding via various methods.
- Provide strategic direction to the Area Marketing category team.
- Drive innovation-related consumer work across the innovation funnel.
- Lead business insights and action across brand tracking, communication evaluation, and copy testing.
- Lead business intelligence for the category in SEAT – tracking category and brand performance, market share, growth, and mapping performance and the landscape via consumption data and internal sell-out data.
- Lead conversations around category opportunities across pricing, promotion, mix, etc.
- Data analytics for specific pieces relevant to the category – MMMs, pricing analyses, and trackers, etc.
- Category meta-analyses, workshops, and broader projects around cohorts/innovations, etc.
- 8+ years' experience in Consumer Insights & Analytics in FMCG/OTC/Consumer Healthcare companies.
- A mix of agency and client-side or client-side only experience (minimum of 3 years client-side).
- Strong verbal and written communication skills with a focus on impact and outcome to the business.
- Adept at influencing stakeholders, comfortable navigating a matrixed organizational environment.
- Strong collaborative mindset and business acumen.
We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about consumer insights and analytics, and want to be part of a dynamic team, please apply.
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