Marketing Automation Specialist

6 days ago


Singapore AIRWALLEX (SINGAPORE) PTE. LTD. Full time
About the Role

AIRWALLEX (SINGAPORE) PTE. LTD. is seeking a highly skilled Marketing Automation Specialist to join its team in Singapore. As a key member of our marketing department, you will be responsible for designing and managing automated B2B marketing campaigns targeting our prospect and customer databases. Your primary goal will be to improve marketing efficiency, streamline processes, and support personalized customer journeys.

The ideal candidate will have 5+ years of experience working with marketing automation tools, such as Marketo, and CRM systems, like Salesforce. You should have a strong understanding of data flows and technical limitations among platforms. Additionally, you should possess solid analytical skills, a data-driven orientation, and uncompromising attention to detail. Strong communication and collaboration skills are also essential for this role.

We're looking for an ambitious and resourceful professional who can navigate ambiguity and remain adaptable. If you're a creative go-getter eager to help shape the next phase of AIRWALLEX's growth, we encourage you to apply.

Key Responsibilities:
  • Design, build, and execute targeted global B2B marketing campaigns via Marketo.
  • Manage and maintain marketing databases, ensuring data integrity, segmentation accuracy, and compliance with data privacy regulations.
  • Oversee the integration of Marketo with CRM systems and other marketing technologies.
  • Partner with Product and Marketing teams to align strategies and share insights.
  • Conduct A/B tests to evaluate campaign effectiveness and optimize based on results.
Who We Are Looking For:

We're seeking a dedicated professional who can work independently and collaboratively as part of our team. The ideal candidate will have a strong track record of building and deploying Marketo programs at a B2B company. Familiarity with tools similar to Workato or Zapier is a plus, as well as Adobe Marketo Engage certification and basic SQL skills.

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