Marketing Automation and Operations Specialist

We're looking for a Marketing Automation and Operations Specialist to join our team in Singapore as part of our Marketing function.

Your Role: You will be the go-to person for the Money20/20 Asia Marketing team for the delivery and execution of digital marketing campaigns on Marketo and acts as the key link between the brand and the key functions of the Ascential Digital Marketing team. This role reports to the Ascential Marketing Automation Manager with a dotted line to the Operations Marketing Manager and to the Money20/20 Asia Marketing Director.

Key Responsibilities
- Initiate campaign/program kick-off sessions with internal contributors and stakeholders.
- Ensure accurate naming conventions and UTM parameters for Marketo programs and assets, ensuring consistency and ease of reporting.
- Monitor campaign delivery timelines, escalating blockers or delays as needed.
- Provide regular status reports on campaign/program progress, tracking against deadlines, and perform ad hoc data analysis as required.
- Collaborate with other teams including the paid media team, the data team and the Digital Analytics teams to ensure multi-channel program delivery.
- Work with the Marketing and Digital Marketing team to document learnings from programs/campaigns.
- Supporting the coordination and delivery of all the Digital Marketing activities and programs for the Money20/20 Asia brand supporting the regional Marketing team
- Translating strategic plans into operational workstreams
- Ensuring risk is mitigated and communicated to stakeholders

Your Experience
- Marketo expertise is essential, with a Marketo Certification being highly preferred.
- Proficiency in Salesforce is required.
- Extensive, proven experience in digital marketing operations and automation.
- Strong background in building B2B audiences in Marketo, utilizing advanced and complex filters at both the company and individual levels.
- Ability to lead multiple projects simultaneously in a fast-paced, deadline-driven environment.
- Excellent communication skills, with the ability to simplify and explain complex issues to a diverse range of stakeholders.

Who are we?

Money20/20 is the world’s leading premium content, sales and networking platform for the global money ecosystem.

From in depth analytics to inspirational speakers, our world-class insight and networking opportunities help our customers stay ahead - powering strategies and switching mindsets.

The future promises a faster, smoother, more connected money ecosystem. Money20/20 promises the clearest, sharpest vision of what’s next. Find out more at


Money20/20 is part of Informa Festivals, a division with the Informa group. Informa is an international business that champions specialists, connecting people with knowledge to help them learn more, know more and do more through live and on-demand events, digital and data-driven services and academic research.

We are home to over 15,000 colleagues working in around 30 countries and serving customers in 150 countries.

Why Choose Us?

We champion our colleagues, all across the world. Join us for opportunities to build a varied career, in a company that's building for the future.

When it comes to life at Informa, no two days are the same and we celebrate the diversity of our teams and people. But wherever and whoever you are, we give you the freedom to bring ideas to life, work that makes a real difference to our customers and markets, and the chance to be part of an international and inclusive community of great people.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us.- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely- Time out: 20 days of holiday per year plus a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a year- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares- Private Medical Insurance & Life Assurance- CPF, helping you set aside funds to build a strong foundation for retirement.- Access to either our commission, bonus or profit share schemes, dependent on the role- Employee assistance programme- Volunteering opportunities- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses