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Improve results of ESET APAC's sales and marketing activities by implementing tools and automated campaigns that will achieve the highest conversion rates in terms of acquisition, retention and lifecycle and value.
- Ownership of marketing automation tools (Responsys, Eloqua, IPM and others) & assurance of constant awareness of platform development, updates & new features.
- Be responsible for marketing automation strategy and implementation in key markets.
- Work closely with stakeholders to achieve campaign goals - ensure quality, accuracy and approvals for each campaign launch.
- Management and ensure regular reporting of leads status
- Nurture leads with information/campaigns to increase their understanding of ESET services and unique differentiators with relevant customer use cases.
- Maintain ongoing reports and compile data for analysis to identify enhancement opportunities and possibilities for marketing automation development.
- Set and advocate marketing automation priorities with analytics, design, product, policy, business development and execution.
- Build structures, process, and guidance for working with local marketing teams operating in key markets.
- Supervise creation, launches and scheduling of marketing automation campaigns (including preparation and optimization, data imports and validation of distribution lists).
- Collaborate with IT Infrastructure and Systems team for rollout of marketing automation tools.
