Senior Marketing Automation Specialist

7 days ago

Singapore beBeeAutomation Full time

Job Title: Marketing Automation Specialist

Job Summary:

As a Marketing Automation Specialist, you will be responsible for the end-to-end development and execution of campaigns, data workflows, and platform enhancements.

Key responsibilities include managing platform operations tasks, monitoring SLA compliance, and coordinating with cross-functional teams for rapid issue resolution.

You will also be responsible for clarifying, consolidating, developing, and validating system enhancements, such as webforms and data integration with other data sources.

Additionally, you will oversee data quality and accuracy within the CRM system, configure schema, handle local data import/export, manage typology rule, monitor batch jobs, implement API connections, test data ingestion and event triggers.

Furthermore, you will ensure data handling of all campaigns align with data privacy regulations and organizational security policies.

Finally, you will document processes and provide training to team members and users for best practices and effective system usage.

Qualifications:

  • Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
  • 5 years of experience in CRM operation, marketing automation, or related fields, with at least 2 years of Adobe Campaign Classic v7/8 experience.
  • In-depth knowledge of Adobe Campaign Classic and Adobe RT-CDP, including implementation, configuration, and troubleshooting.
  • Strong understanding of customer segmentation, real-time data processing and CRM integrations across different systems for seamless data flow and improved customer insights.
  • Strong analytical mindset, with the ability to diagnose platform and operational issues, with a proactive approach to solutions.
  • Ability to manage multiple priorities, timelines, and stakeholders, ensuring projects are delivered on time and within scope.
  • Strong verbal and written communication skills in English to engage technical and non-technical stakeholders effectively. Chinese language skills will add additional points.
  • Familiarity with data protection regulations and best practices.
  • Certification in Adobe Campaign Classic v7/8 and RT-CDP.
  • Experience with Adobe Experience Platform (AEP), Query Service, SegmentBuilder, and Identity Services.
  • Proficient in HTML, CSS, SQL, JavaScript, or APIs related to Adobe Experience Cloud.
  • Strong knowledge of email marketing best practices, cross-channel execution (including SMS and Push notification), data security requirements, email databases, segmentation and matrix.
  • Familiarity with JIRA or similar project tracking tools.
  • Background in marketing analytics and customer journey mapping.
  • Detail oriented, organized, and a multi-tasker.
  • Ability to work independently, and collaboratively in a cross-cultural and global environment.

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