Marketing Operations Specialist

4 weeks ago

Singapore ST Engineering Full time

About ST Engineering:

ST Engineering is a global technology, defense, and engineering group committed to delivering innovative solutions that impact industries, cities, and communities. We are seeking a Marketing Operations Specialist to lead and optimize our marketing engine, ensuring data-driven decision-making, operational excellence, and measurable business outcomes.

Role Overview:

As a Marketing Operations Specialist , you will be responsible for optimizing marketing processes, automation, and performance tracking to enhance efficiency, effectiveness, and scalability.

You will drive data-driven marketing strategies, manage marketing automation, and oversee performance analytics to ensure seamless execution of integrated campaigns. Your expertise will play a key role in shaping demand generation, improving conversion rates, and maximizing return on marketing investment (ROMI).

Responsibilities:

1. Data-Driven Marketing & Performance Analytics

· Establish and optimize a data-driven marketing framework to guide strategic decision-making.

· Analyze Salesforce campaign and funnel performance metrics to identify opportunities for improvement.

· Develop and manage marketing dashboards, ensuring visibility into key performance indicators (KPIs).

· Provide insights to enhance audience targeting, segmentation, and engagement strategies.

2. Business Alignment & Marketing Cadence

  • Develop a structured marketing cadence aligned with business objectives.

  • Facilitate cross-functional collaboration between marketing, sales, and business units to ensure alignment.

· Drive regular business reviews to evaluate marketing effectiveness and support revenue goals.

· Train marketing teams on running reports and executing tasks within marketing automation programs.

· Deploy and train regional teams on new tools and processes introduced by the global marketing team.

3. Pipeline Health & Demand Waterfall Management

  • Monitor the health of the marketing and sales pipeline, ensuring optimal funnel performance.

  • Define and refine demand waterfall metrics (MQLs, SQLs, SALs) in collaboration with sales.

  • Identify bottlenecks in the conversion funnel and implement corrective strategies.

4. Return on Marketing Investment (ROMI) & Conversion Optimization

  • Track and analyze marketing ROI, ensuring accountability for marketing spend.

  • Implement best practices for optimizing lead conversion and customer acquisition costs.

  • Leverage A/B testing, predictive analytics, and attribution modeling to enhance performance.

6. Email Automation & Nurture Programs

  • Track and analyze automated email nurture workflows to improve engagement and conversions.

  • Optimize email marketing strategies for lead nurturing, retention, and upsell opportunities.

  • Ensure compliance with data privacy regulations and best practices in email marketing.

Qualifications:

  • Bachelor degree in Marketing, Business, Analytics, or a related field.

  • 7+ years of experience in marketing operations, demand generation, or digital marketing.

  • Strong analytical mindset with expertise in marketing analytics, CRM, and automation tools.

  • Experience in developing and optimizing marketing cadences, pipelines, and demand waterfalls.

  • Proficiency in Salesforce CRM system and Salesforce Marketing

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