Luxury Food and Beverage Marketing Professional

1 week ago

Singapore beBeeMarketing Full time $80,000 - $120,000
Job Title

We are seeking a seasoned professional to spearhead our food and beverage marketing initiatives. As the primary point of contact for all F&B marketing activities, you will be responsible for elevating the luxury hospitality experience offered by our establishment.

About the Role
  • Develop and execute innovative marketing strategies to drive foot traffic, increase revenue, and enhance brand image.
  • Create seasonal marketing calendars and F&B campaign strategies aligned with business objectives.
  • Support the launch of new concepts, menu changes, and culinary events with customized marketing plans.
Key Responsibilities
  • Digital Engagement: Produce high-quality content, including chef interviews, food photography, videos, and guest stories, to drive digital engagement.
  • Social Media Management: Manage the F&B presence on our website, third-party platforms, and social media channels.
  • Campaign Execution: Collaborate with agencies and internal teams to implement SEO/SEM, paid campaigns, and email marketing to drive reservations.
Requirements
  • Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
  • Minimum 5 years of F&B or hospitality marketing experience, preferably in the luxury segment.
  • Proficiency in digital marketing, social media, and influencer strategies.
  • Strong creative abilities with excellent communication and project management skills.
  • Familiarity with the competitive landscape and consumer behavior.
About Us

We are committed to fostering an inclusive work environment and strive to attract diverse talent to join our team.

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