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Singapore Influencer Marketing Specialist

2 weeks ago

Singapore Zenyum Pte. Ltd. Full time
Key Responsibilities
  • Managing relationships with existing KOL partners and ensuring a consistent inflow of new partners.
  • Maintain and uphold stringent selection criteria for any new KOL partners.
  • Establish a strong network of KOL partners while maintaining excellent relationships with each partner.
  • Responsible for ideation/creation of KOL/influencer campaigns for both new and existing partners.
  • Maintain a consistent flow of KOL content across various social platforms like Instagram, Facebook, YouTube, and TikTok.
  • Ensure optimization of KOL content to drive impact across all channels.
  • Provide data-driven analytical insights into KOL partner performance numbers.
  • Assist in identifying and building strategic partnerships with premium and like-minded brands.
  • Support the end-to-end execution of brand partnership projects, from ideation to campaign launch and post-campaign reporting.
  • Coordinate cross-brand events, co-branded content, and retail/online collaborations.

Qualifications include 2–3 years of experience in influencer marketing, brand partnerships, or digital marketing (experience in beauty, wellness, or premium consumer brands is a plus). Excellent understanding of local Singaporean KOL/influencer profiles who possess strong organic outreach capabilities.