Influencer Marketing Manager

Are you interested in collaborating with influencers in Southeast Asia (SEA)?
- Do you want to join a dynamic and rapidly growing digital media company in Singapore and Southeast Asia?
- Do you want to work with diverse client base spanning various industries such as travel, hospitality, food, and lifestyle?
- Fancy joining an organization that offers exciting opportunities for professional growth and continuous learning?

**Your Next Employer: A Multi-Awarded Hyper-Local Digital Media Platform**:
They are a Singapore-based digital media company that was founded in 2012. The company focuses on creating content across various platforms, including websites, social media channels, and YouTube, with a primary target audience in Singapore and Southeast Asia. They produce a wide range of content covering topics such as travel, food, lifestyle, and entertainment. They are known for their engaging videos, articles, and social media posts that provide insights, recommendations, and entertainment to their audience. They also collaborate with brands and businesses to create sponsored content and promotions.
Over the years, they have grown in popularity and established itself as one of the leading digital media companies in Singapore. They have expanded their content offerings, diversified their platforms, and gained a significant following across social media channels.

**Your New role: Influencer Marketing Manager | Influencer Marketing Strategy | Regional Clients**:
As the new Influencer Marketing Manager, you will be responsible for developing effective campaigns with influencers that achieve measurable results for brands. You will also work with social media communities to ensure a good balance between the business and practical aspects of influencer marketing.

**Responsibilities**:

- Lead the conceptualization of influencer marketing strategies for varying client briefs and be able to drive innovation to deliver influencer marketing campaigns that have real brand and business impact
- Work closely with account managers and strategists to develop best-in-class influencer campaigns across SEA
- Manage influencer budgets and be in charge of influencer negotiations in order to maintain profitability
- Sourcing and liaising with influencers during pitch and campaign execution process
- Work with influencers during the campaign execution process to ensure content is on brief and delivered with high standards
- Be able to foresee any potential risks ahead of time, troubleshoot regularly, escalating them to senior management where necessary
- Constant campaign reporting and post campaign analysis, able to compare campaign effectiveness with a good understanding of industry or vertical benchmarks
- Stay abreast with industry trends and movements, able being able to constantly innovate to adapt to new changes of social trends and platform evolution
- Create a strong reputation for the company among creator communities so as to increase our profile and credibility among influencers of all stages

**What we need from you**:

- 4 to 6 years experience of working in a social media or influencer marketing agency or in-house with clients
- Has expert grasp of social media platforms especially Facebook, Instagram, TikTok, Twitter, and YouTube
- Has extensive experience working on influencer campaigns in SEA
- Strong understanding of social media metrics, benchmarks and analysis
- Sophisticated understanding of social communities, especially in the lifestyle, beauty, parenting, creator, fitness industries
- Able to multi-task to manage multiple campaigns all at the same time
- Fluent written and spoken English, a second Asian language would be an advantage

**Does this sound like your new job?**:
You can also message me on Whatsapp
**+65 8439 9990