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Influencer Marketing Manager

2 weeks ago

Singapore Crypto.com Full time

**About the role**:
**Responsibilities**:
- Research and identify key influencers within designated verticals (Youtube, Instagram, Twitter, Telegram, Twitch, Others) and support Influencer Management on a day-to-day basis.
- Manage the day-to-day relationships with influencers and affiliate partners, including regular catch-ups
- Lead the negotiation process with a strong understanding of budgeting to ensure goals are met within the preset KPIs
- Lead regular status calls, meetings and responsible for regular reporting.
- Ideate influencer marketing strategies and creative strategies in designated markets
- Liaise with influencer operations team across international time zones
- Be in charge of supporting content and influencer initiatives
- Participate in influencer communications and content creation
- Catalog and manage influencer records, content, and business docs as it relates to influencers in the roster
- Participate in daily, weekly and monthly reporting on results
- Monitor social media trends and influencer activity for creative opportunities
- Conduct ad hoc assignments as it relates to the regional and global influencer program
- Be an accountable self-starter

**Requirements**:
- Degree holder in Marketing, Advertising, Communications, Business Administration or related discipline
- At least 3+ years of experience in social media management or influencer marketing
- Basic understanding of exchange, and financial products
- Strong understanding of cryptocurrency/blockchain-related terminologies and trends, and a passion for the industry a plus.
- Prior experience working in the blockchain industry is a plus
- Proven ability to work remotely and excel with limited supervision.
- Demonstrable track record of initiating and monetizing relationships with influencers or successful social media engagements e.g. high performing 1st or 2nd party content
- Advanced knowledge of all social media platforms and designated niches, ie. MMA, Gaming, F1, Soccer, Basketball, Hockey, Finance, Technology, Crypto.
- Excellent interpersonal and relationship-building skills. This role involves liaising with colleagues, influencers, and management across territories. Strong written and verbal communication skills are required.

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