Strategic Regional Marketing Manager
3 days ago
You will be responsible for translating market insights and product knowledge into strategic initiatives. The marketing lead will work closely with their colleagues to ensure alignment of focus areas to support the region's business goals. You will monitor the overall performance of marketing activities in the assigned territories in Southeast Asia (SEA) and Australia, New Zealand (Australasia) region in line with the company's global priorities.
Key responsibilities:
- Develop and implement comprehensive marketing strategies that are translated to operational plans in the assigned territories, focusing on growing sales and profitability aligned with the company's priorities.
- Use regional market knowledge and customer insights, articulate regional marketing strategies, and identify the region's growth opportunities to reach local vital customer segments.
- Understand the regional market trends, short- and long-term opportunities for our technology and products, and create strategies and plans aligned with the central marketing team.
- Collect, evaluate, react to, and communicate field information to the global teams. Ensure that customer feedback is shared with the teams to influence product development strategy and roadmap, as well as commercial goals and objectives.
- Pilot, incubate, iterate profitable local programs/initiatives, and execute global marketing/commercial marketing programs in the region.
- Implement and maintain consistency of the central marketing SOPs, standards, and measurement metrics in the SEA and Australasia region.
Supporting Commercial Channels
- Deliver global and regional-focused sales trainings and programmes as appropriate.
- Regular training and support of regional channel partners, implement marketing channel partner initiatives on a regional level.
- Work with the central marketing team, provide local competitor information with a set of sales tools that help regional sales teams to position and sell the company's product portfolio.
- Support the creation and/or delivery of marketing materials/collaterals (digital and print; English and/or translated) as appropriate in the region.
Requirements
- Solid understanding of the life science/genomic market in the SEA and Australasia region.
- Experience and understanding of genetic technologies and how they can be utilised in a variety of applications.
- Minimum BSc in biological sciences discipline; MSc/PhD preferred. An MBA degree would be a plus.
- Previous marketing experience (5-8+ years) within a life science and/or genomic sequencing industry.
- Demonstrable experience in the development of strategic and execution of tactical marketing plans.
- Experience in working with distributors, dealers and channel partners.
- Working in a global and matrixed environment, with the ability to influence across an organisation at all levels, including previous experience in a highly matrixed organisation would be preferred.
- Experience working with marketing automation platforms/SFDC.
- Excellent organisation and presentation skills, must have exceptional written and verbal communication skills.
- Proven ability to work efficiently with external agencies and internal stakeholders, with an eye for detail.
- Strong project management skills and a passion for driving activities to a high-reaching timescale.
- A detailed, focused, and analytical approach to problem solving.
- Comfortable travel up to 30-40% within the region.
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