
Regional Marketing Manager
1 week ago
Job Title: Regional Marketing Manager - APAC
About the Role:
This is a high-profile position that calls for an accomplished marketing professional with substantial experience in product management and regional marketing roles. The chosen candidate will be responsible for spearheading the development and execution of comprehensive marketing strategies to drive revenue, market share, and margin growth objectives across the APAC region.
Responsibilities:
- Lead and manage new product launch processes, defining pre- and post-launch strategies and tactics, and tracking execution at local levels.
- Identify customer needs and collaborate with the Global Business Unit to incorporate unmet needs in APAC into global new product developments.
- Work effectively cross-functionally to manage the segment product and technology portfolio, driving top-line growth and maximizing margin gains.
- Support the APAC Marketing and BU leaders in preparing Market Models, Strategic Plans, Annual Operating Plans, regional and corporate reports, and competitive updates.
Strategy/Business Plan/Budget/New Product Launch Management:
Develop and implement portfolio strategies and support tactical execution by establishing local launch plans including promotional activities, pricing, targeting, and positioning. Lead, guide, and align inputs from countries for segment Market Models, Strategic Plans, Annual Operating Plans budgeting, and periodic updates. Work closely with Global Business Units (GBUs) and regional functions such as Pricing, Medical Education, Training, Clinical Affairs, Regulatory Affairs, Legal to drive implementation of segment strategies.
Business Reviews:
Conduct regular business reviews with local teams to analyze sales trends, performance versus market growth, key
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