Regional Marketing Manager

**Company Description**
Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions, to food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, and later changed to a software provider for the whole consumer market, Shiji Group today comprises 5,000 employees in 80+ subsidiaries and brands, serving over 91,000 hotels, 200,000 restaurants and 600,000 retail outlets. Shiji is committed to connecting the global business of hospitality. We provide an integrated suite of technological solutions that empower hotel, retail, food, and entertainment companies to better connect with their guests.
**Job Description** About the Role**

We are seeking an agile, creative, and results-driven **Regional Marketing Manager** to join our dynamic team at Shiji, one of the largest and most innovative companies in the hotel technology space. This role is pivotal in driving lead generation and brand awareness in your assigned region, working in close coordination with global marketing resources and the regional leadership team.

You will be the bridge between global strategy and local execution—analyzing regional data, tailoring global campaigns to fit local realities, identifying relevant local events, and creating regional initiatives that engage customers and partners across our full product portfolio.

**Key Responsibilities**

**1. Regional Marketing Execution**
- Translate global marketing strategies and branding into regionally relevant campaigns.
- Prioritize products and marketing initiatives based on collaboration with regional leadership and performance data.
- Serve as the **central point of contact for the region**, providing tailored marketing information to the **sales and account teams** in close collaboration with the global product marketing unit.

**2. Lead Generation & Brand Growth**
- Deliver a strong pipeline of **qualified leads** to the regional sales team.
- Monitor and grow **organic search traffic** to the website in your region.
- Develop and execute new initiatives such as **regional briefings, industry lunches, or product showcases** to attract prospects and engage customers.

**3. Content, PR & Thought Leadership**
- Collect customer success stories and package them as case studies, testimonials, and press releases.
- Build and maintain a network of **local media contacts** and contribute to ongoing PR activity in the region.
- Source and coordinate **local partners** for content collaboration (e.g., co-authored articles for _Shiji Insights _and other sources).

**4. Events and Regional Activation**
- ** Identify and propose industry events** in the region to attend, sponsor, or activate—aligned with regional priorities.
- Coordinate approval with the regional head and global marketing leadership.
- Once approved, collaborate with the **global events team** to plan and execute participation, ensuring alignment with global brand and messaging guidelines.

**5. Campaign & Performance Analysis**
- Analyze regional campaign performance and continuously optimize based on results.
- Collaborate with the global marketing team (demand gen, creative, content, events, social) to adapt resources and strategies for local success.
- Contribute to KPI development, using data to refine campaign approaches and improve outcomes.

**Key Performance Indicators (KPIs)**
- Number of **qualified sales leads** delivered
- Growth in **organic search traffic** (brand awareness) from the region
- Number and impact of **regional events** executed
- Volume of published **PR content and customer case studies**

**Qualifications** What We’re Looking For**
- Marketing experience, ideally in **B2B tech** or **hospitality technology**:

- Strong understanding of **regional market dynamics** and customer behavior
- Experience managing **PR, content, events, and lead generation campaigns**:

- Highly organized with the ability to **juggle multiple projects** and stakeholders
- Analytical mindset with experience using tools like Google Analytics, Zoho Analytics, Zoho CRM, etc.
- Strong communicator and collaborator, able to work across functions and time zones
- Able to execute marketing tasks such as writing press releases, creating powerpoints and some experience with Figma or other design tools.

**Why Join Us**
- Join a fast-growing, globally recognized leader in hotel technology
- Work with a **high-impact marketing and sales team** that values innovation and agility
- Be the **regional voice and hub** for marketing coordination, strategy, and execution
- Gain exposure across **multiple product lines** and international markets
- Grow your career with access to global resources, mentorship, and ownership opportunities

If you are passionate about driving regional marketing success through creative initiatives, data-driven