Regional Marketing Manager

This role oversees regional brand marketing plans across a growing portfolio. You'll balance strategic thinking with hands-on execution, leading campaigns, guiding content and creative output, and driving awareness and conversion for both B2B and B2C audiences.

The position requires collaboration with cross-functional teams to support new market entries, lounge openings, and commercial initiatives. You will utilise global standards and learnings for regionally relevant activations, tailoring messages and channels to local audiences.

You will ensure consistent brand expression across all touchpoints, from signage to digital campaigns. Localise creative materials and brief regional assets where needed in line with brand guidelines.

You will manage regional content across paid, owned and earned channels. Guide local campaign development, from brief through to delivery and performance review. Work with agencies and vendors to support execution as needed.

You will oversee the marketing performance of regional e-commerce sites, including traffic, conversion and content. Manage day-to-day website operations, working with global digital teams and third-party vendors to update content, improve UX and drive SEO.

Work closely with regional commercial, operations, and global marketing teams to deliver shared goals. Influence stakeholders and manage cross-functional delivery without direct line authority. Confidently engage with senior leaders, partners, and external agencies.

Analyse and report the effectiveness of marketing initiatives and align with the global marketing team to ensure that we can determine best practice. Leverage guest feedback to provide actionable recommendations and updates, ensuring marketing activities resonate with our regional audiences as well as conduct regular reviews of competitor activities to stay informed on industry trends and maintain a competitive edge in the market.

Manage the regional marketing budget, ensuring effective allocation and clear ROI tracking. Ensure marketing investments align with regional growth priorities.

• Develop and execute a regional marketing plan aligned to global marketing strategy and commercial objectives
• Partner with cross-functional teams to support new market entries, lounge openings, and commercial initiatives
• Utilise global standards and learnings for regionally relevant activations, tailoring messages and channels to local audiences
• Ensure consistent brand expression across all touchpoints, from signage to digital campaigns
• Localise creative materials and brief regional assets where needed in line with brand guidelines
• Manage regional content across paid, owned and earned channels
• Guide local campaign development, from brief through to delivery and performance review
• Oversee the marketing performance of regional e-commerce sites, including traffic, conversion and content
• Manage day-to-day website operations, working with global digital teams and third-party vendors to update content, improve UX and drive SEO
• Work closely with regional commercial, operations, and global marketing teams to deliver shared goals
• Influence stakeholders and manage cross-functional delivery without direct line authority
• Analyse and report the effectiveness of marketing initiatives
• Manage the regional marketing budget

• 6–8+ years' experience in a marketing role, with at least 2 years in a regional or strategic capacity
• Proven ability to operate independently, influence cross-functional teams and deliver through others
• Experience managing e-commerce platforms and websites, including content, UX and performance
• Strong understanding of brand building, stakeholder management, and digital channels
• Excellent interpersonal and communication skills; confident engaging at all levels, including senior leaders
• Highly organised, with the ability to manage multiple workstreams and deadlines
• Experience working across APAC markets; fluency in English is essential. Proficient in Bahasa is an advantage
• Comfortable with regular regional travel

This role offers opportunities for career growth and development in a dynamic and fast-paced environment. You will have the chance to collaborate with experienced professionals and contribute to the success of a global organisation.

You will also have access to a range of benefits, including training and development programs, flexible working arrangements, and a competitive salary package.

This role is open to experienced marketing professionals who are passionate about developing and executing regional marketing strategies. If you have a strong understanding of brand building, stakeholder management, and digital channels, and excellent interpersonal and communication skills, we encourage you to apply.