Regional Marketing Manager
1 week ago
Gain an in-depth understanding of the market potential and segment-specific customer needs in the markets; manage customers or market surveys
- Interact with customers on a regular basis to build a broad understanding of market requirements, collect market and competitor information and feed this intelligence into the organization to help maintain a competitive product base
- Develop and implement the region marketing strategy, in particular segment-specific initiatives to drive implementation & growth of the segment approach
- Coordinate & support the country-level marketing efforts and local management in line with the Region’s strategy
- Implement the region product marketing strategy & respond to / coordinate answers to technical inquiries
- Support the introduction of new product launches and presentation of existing products with professional marketing collateral.
- Lead the organization & execution of customer events, e.g. factory visits, and trade shows at the regional level.
- Develop & implement marketing KPIs across the region, e.g. customer satisfaction
**Education & Experience**
- Bachelor of Science in Marketing or Business Administration
- Minimum 5 years of board based marketing role and experience in creating a market strategy and successfully drive the implementation to achieve desired results.
- Good experience in business development
- Channel management experience will be a plus
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