Digital Banking Acquisition Strategist
3 days ago
The Acquisition Marketing function at Shopee is responsible for conceptualizing and implementing go-to-market activities to drive higher visibility, interest, and acquisition of our digital banking products and services.
The team covers areas including Acquisition campaigns, Online Marketing, Onboarding, Brand & Marketing Governance, and Public Relations.
Job Description:
- Drive acquisition of new to product customers for our suite of personal banking products across all channels, including ecosystem partner, online marketing, social media, and KOLs.
- Design and track conversions from acquisition campaigns end to end, from marketing assets & incentives effectiveness to product onboarding funnel to final product take up.
- Iterate and improve conversions using a data-driven approach through A/B testing of campaigns, embedding of entry points within our ecosystem partner, and drive system enhancements on onboarding user journey.
- Deliver acquisition targets within budget for Marketing and cost per acquisition.
- Collaborate and work with stakeholders within the bank to ensure all communication and marketing materials align with the brand identity and attributes, and in compliance with regulations.
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