Global Paid Search Lead

2 weeks ago


Singapore Publicisgroupe Full time
Job Description:
As a Paid Search Manager at Publicis Groupe, you'll play a key role in developing and executing search engine marketing campaigns for our clients. Your primary responsibilities will include:
  • • Developing and implementing paid search strategies that align with client objectives
    • Managing daily campaign operations, including budgeting, ad copy creation, and keyword research
    • Collaborating with cross-functional teams to ensure seamless campaign execution and optimization
    • Analyzing campaign performance data to inform future strategy and improve ROI

Responsibilities:
Some of your specific responsibilities will include:
  • • Supporting the Media Director in ensuring high client satisfaction scores
    • Leading the search channel strategy and supporting team operations across day-to-day account management with clients and agency partners
    • Driving relationships at the appropriate levels of our client organizations, collaborating across regions and laddering up key project updates, initiatives, and suggestions for clients
    • Adept knowledge and understanding of digital channels combined with the ability to understand digital infrastructure, including tracking, web analytics, trafficking, and SEO

Qualifications:
To succeed in this role, you'll need:
  • • 6 years of experience in a media agency, preferably working within a large team and on global accounts
    • Conversant with digital media and able to think across the whole media mix
    • Comfortable in a client-facing role, enjoys building relationships, and working collaboratively
    • Experience delivering Google Solutions in Search, including Shopping, Performance Max, etc.
    • Experience working closely with Google on JBPs, DVIPs, VIPs, etc., is a plus
    • Experience working with Adobe technology is a plus; willingness to become Certified in Adobe is essential

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