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Paid Media Analyst

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**Specific Duties**
- Lead and grow the Paid Media department's reporting processes across all clients by educating and guiding the team on how to communicate a story through data
- Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identifies root causes of trends within the account
- Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data
- Be the lead resource to the Paid Media team in regard to reporting and data analytics tools including Adobe Analytics, Google Data Studio, and Google Analytics
- Work with new clients to set up reporting dashboards that communicate the impact of Paid Media efforts on their overall business KPIs
- Standardize the Paid Media department’s approach to testing through brief development and implementation as well as coordination with other departments, such as UXO, Intel, and Creative
- Brainstorm and provide client-specific testing suggestions to other members of the Paid Media team in order to encourage a culture of continuous testing within the Paid Media team
- Communicate testing results and show impact across departments (Paid Media, Intel, UXO, SEO, etc.)
- Provide performance projections and budget recommendations for Paid Media clients at various levels of data, including, but not limited to, account, market, campaign, channel, and product line.
- Assist in troubleshooting and QAing pixel implementation and landing page tracking
- Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing

**Requirements**:

- Google Ads certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)
- Microsoft Advertising certified
- Google Analytics certified
- 1+ years experience in Paid Media, having developed strategy and executed campaigns across multiple digital paid media channels, including search, display, and social
- Advanced knowledge of the capabilities of Paid Media trafficking platforms such as Google Ads, Microsoft Advertising, Search Ads 360, and Facebook Business Manager
- Actively seeks out opportunities to learn new skills and develop their overall understanding of Paid Media and analysis