Paid Search Marketer

2 days ago

Singapore SALT TALENT SEARCH PTE. LTD. Full time

Singapore-based ecommerce startup that seeks to provide simple yet premium recovery essentials to athletes and health seekers. Our core competency lies with marketing, and we view it as crucial to helping us to achieve our goals - which is to bring awareness to our products so that we can help more people to recover faster, alleviate aches & pain and live their best lives.

Our current core product lineup includes themassage gun, the HeatPulse knee massager, the mini massage gun and the HeatPod (sauna blanket).

Seeking a highly motivated marketer who is well versed with both paid social and search marketing, with over 3+ years of experience. You will work closely with our co-founder & media-buying lead to come up with marketing strategies and funnels to sell our products.

**Key Responsibilities**

This Paid Social & Search marketer will be responsible for executing full-funnel marketing campaigns which may include the following:

- Strategizing and mapping out the full funnel strategy, core target audience and primary marketing channels
- Producing video and image ad creatives for Paid Social Media
- Coming up with ideas and scripts for in-house or 3rd party UGC content creators to produce videos for
- Working with video editors/graphic designers to produce quality video and image assets
- Copywriting
- Writing headlines, descriptions, captions for ads
- Writing presell landing pages that narrow down and tailor the core marketing message to specific niches/groups of people
- Campaign structure and setup
- Coming up with campaign structures and adset targeting on Facebook or Google that make sense, according to the strategy
- Ad management, budget optimization will be handled by an assistant
- The Paid Social & Search marketer will be fully responsible for a product within the product lineup. They will work closely with the other lead marketers within to explore new channels, tactics and overall strategies to further grow the company’s revenue and reach.
- Familiar with Dropshipping, Affiliate marketing, Tiktok Marketing

**Qualifications**
- 3+ years of experience with digital marketing
- Highly motivated, passionate, results-oriented
- Lead a small team
- Strong communication skills
- Strong command of the English language
- Basic copywriting
- Strong analytical skills

**Nice-to-haves**
- Have work experience for D2C brand
- Remote working experience
- Self-starter.
- Have started personal projects and seen it to completion with relative success
- Interest in Sports and Fitness

Our goal is to raise the overall talent density of our team. We are not just looking to plainly fill a role. The expectation is that you will have the freedom and autonomy to plan and execute what is necessary to get us results. And that you can do so without the need for someone to oversee your work.

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