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Regional Marketing Leader

2 weeks ago

Singapore beBeeMarketing Full time
Job Description

We are seeking an experienced Regional Marketing Manager to lead our marketing efforts across the AMEA region. As a key member of our team, you will be responsible for driving brand awareness, growth strategy, and customer engagement.

The successful candidate will have a proven track record of developing and executing regional marketing strategies that align with global objectives. You will oversee the full product lifecycle, ensuring alignment with regional market dynamics and customer needs.

In this role, you will manage a diverse portfolio of products, including self-manufactured, private-label, and third-party branded products. You will also lead a team of Product Managers and a Center of Excellence, with direct accountability for select product lines and innovation initiatives.

Key Responsibilities
  • Strategic Leadership: Develop and execute regional growth strategies aligned with global objectives, supported by robust financial analysis (ROI, NPV, IRR).
  • Portfolio Management: Oversee product development, lifecycle management, and market fit for both manufactured and OEM-sourced products.
  • Market Intelligence: Analyze competitive landscape and market trends to guide product innovation and supplier selection.
  • New Product Introduction: Lead the regional rollout of new products, including those from M&A activities and global portfolios.
  • Cross-Functional Collaboration: Define RACI across strategic, local, and field marketing functions; coordinate with sourcing, commercial excellence, and global teams.
  • Brand & Marketing Execution: Drive brand visibility through targeted campaigns, web sites, digital initiatives, literature development, and adherence to branding guidelines.
  • Customer & Sales Enablement: Provide product training, support sales events, and contribute to annual sales conference planning.
  • Operational Excellence: Champion the Avantor Business System, implementing standard work and continuous improvement practices.
Qualifications
  • 15–20 years in a related industry, with at least 5 years in a senior leadership role.
  • Strong leadership, strategic thinking, analytical problem-solving, and decision-making capabilities.
  • Results-driven, customer-focused, high integrity, and adept at navigating complex, cross-functional environments.
  • Experience in life science industry preferred.
Benefits

Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.

We offer a diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success.

Working Conditions

Office-based with up to 50% travel across the AMEA region.

About Us

We are proud to be an equal opportunity employer.

Dare to go further in your career.