Regional Digital Marketing Leader

3 days ago

Singapore beBeeDigital Full time $100,000 - $150,000
Job Opportunity

We seek a seasoned marketing professional to lead our APAC region initiatives. This role requires a strategic and results-driven leader with expertise in digital marketing.

Campaign Management
  • Develop and execute campaigns across the APAC region, aligning with global objectives.
  • Manage and optimize Social Media campaigns, leveraging innovative formats and A/B testing.
  • Initiate and manage new initiatives to achieve defined goals, showcasing innovation and ownership.
Digital Marketing Competency
  • Translate global strategy into actionable regional plans tailored to APAC's unique needs.
  • Define regional objectives and budgets for APAC markets, establishing clear KPIs.
  • Stay current with digital marketing trends and tools, focusing on lead generation and AI-powered strategies.
  • Apply digital and AI knowledge to enhance campaign performance.
Global Leadership Team
  • Shape and advance the global marketing strategy, ensuring alignment with Sales and Business Units.
  • Serve as the voice of the APAC region in global forums.
  • Engage with counterparts in EMEA and North America to share plans and best practices.
Sales Collaboration
  • Collaborate with APAC Sales Leadership to understand regional market dynamics and commercial goals.
  • Work closely with sales leaders to identify how marketing activation strategies can support them.
Requirements
  • Minimum 7 years B2B marketing experience, with at least 3 years in a regional or senior-level role.
  • Proven success in digital marketing, including campaign strategy and execution.
  • Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Naver Ads.
  • Strong understanding of AI applications in marketing and commitment to continuous learning.
  • Excellent communication and collaboration skills.
  • Experience working in a global matrix organization.
  • Familiarity with CRM and marketing automation tools is a plus.
  • Strategic thinker with a solution-oriented mindset.

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