Regional Digital Marketing Lead

1 day ago

Singapore beBeeMarketing Full time $90,000 - $120,000
">APAC Marketing Director Job Description

We are seeking a senior regional leader to spearhead our marketing initiatives across the APAC region.

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  • Develop and execute strategic marketing campaigns that drive regional performance.
  • Manage social media campaigns, including testing innovative formats through A/B tests.
  • Initiate new initiatives to achieve defined goals, demonstrating innovation and ownership.

Digital Marketing & AI Competency

  • Translate global marketing strategy into actionable regional plans tailored to the APAC region's unique needs.
  • Define regional objectives and budgets, establishing clear KPIs to track and continuously improve performance.
  • Stay current with digital marketing trends and tools, particularly in lead generation and AI-powered marketing strategies.

Global Marketing Leadership Team

  • As part of the global marketing leadership team, help shape and advance the global marketing strategy.
  • Serve as the voice of the APAC region in global and cross-regional forums.
  • Engage with counterparts in EMEA and North America to share plans, learnings, and best practices.

Sales Collaboration & Stakeholder Management

  • Collaborate closely with the APAC Sales Leadership Team to reflect regional market dynamics.
  • Work in close partnership with regional sales leaders to understand commercial goals.
  • Align regularly with Product Marketing and Business Unit teams to synchronize campaign planning.

Required Skills & Qualifications:

  • Minimum 7 years B2B marketing experience.
  • Proven success in digital marketing, including campaign strategy and execution.
  • Hands-on experience with Google Ads, LinkedIn Campaign Manager, and regional platforms.
  • Strong understanding of AI applications in marketing and commitment to continuous learning.
  • Excellent communication and stakeholder engagement skills.
  • Experience working in a global matrix organization.

Benefits:

  • Opportunity to contribute to global marketing discussions.
  • Collaborative and dynamic work environment.

Others:

  • Strategic thinker with a solution-oriented mindset.
  • Knowledge and experience in additive manufacturing are a key differentiator.

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