Regional Digital Marketing Manager

Company Description

WE ARE MORE THAN JUST A CLOTHING BRAND; WE ARE ON A MISSION TO TRANSFORM THE FUTURE OF FASHION

Are you looking for a company that pushes the boundaries and creates a community inclusive of everyone? If you answered yes, why not join us? This could be your first step towards a new and exciting career at COS

About COS: Offering innovative design, elevated essentials and wardrobe icons, COS is a fashion brand rooted in contemporary culture. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.

**Job Description**:
As the Regional Digital Marketing Manager, you will set and develop the digital marketing strategy for the COS brand across the whole of the APAC region. Working closely with the Global Team in London you will oversee the creation of both commercial and inspirational digital assets that aim to raise the brand awareness of COS and increase customer acquisition. In this role you will have direct line manager responsibility for one Digital Marketing Coordinator plus dotted line management responsibility for Digital Marketing Managers in Korea, China and Australia.
- Lead the development of the APAC regional digital marketing strategy
- Drive customer acquisition and brand awareness through established channels (PPC, SEO, Programmatic Advertising, Affiliates and Social)
- Work closely with Global and Regional teams to secure best-in-class content and creative for full funnel campaigns
- Work with channel owners, Insight and Analytics Teams to improve and evolve measurement, tracking, and data
- Ensure learnings are communicated and incorporated into future strategy and optimisation of each channel
- Lead your team to become experts in understanding the COS customer, using data to impact our digital communication strategy and commercial plan
- Analyse results weekly, monthly and annually, following up and taking actions according to the business needs to drive each channels performance
- Responsible for presenting top line digital marketing results and insights for each country to senior management team on a regular basis
- Oversee the annual Regional Digital Marketing budget in collaboration with the local teams
- Keep up to date with the digital media industry and platforms to identify new opportunities that can be used to improve strategy

**Qualifications**:
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are **open-minded** and **curious**, we dare to be **different**, we believe in **constant improvement** and we **empower and trust** you to take ownership. Our values are part of who we are, what we stand for and how we act.

In addition to our values for this role we are also looking for:

- Excellent knowledge of the wider digital landscape for a variety of markets in APAC, specifically, Korea, Japan, Australia and South East Asia; an existing network with Media Agencies, Google and Meta would be ideal
- Proven competency in digital measurement and analytics including GA analytics & MS Excel
- Familiarity with BI Suite would be an advantage
- Informal, indirect leadership, working with colleagues across borders
- Digital Marketing experience working in one or more of these industries, Fashion, Luxury Goods, Beauty, Sports
- Previous experience as media planner within an omni advertising agency would be a plus
- Excellent Analytical & entrepreneurial skills, proven track record of improving customer acquisition and brand awareness
- Able to confidently present complex information to key stakeholders
- Visionary, able to interpret global business goals and objectives and adapt those to APAC countries,
- Strategic, ability to build robust business plans
- Inspirational leader & coach, able to up-skill colleagues and inspire them to test innovate and take ownership by creating a safe and supportive work environment

Additional Information

COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M, is one of several unique brands that make up the H&M group. The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world. Since launching COS in 2007, we have opened more than 200 stores worldwide.

At COS we love welcoming new people and work hard to provide an environment where everyone feels appreciated and valued. We celebrate individual differences and recognise the contribution that all our colleagues make, regardless of their background.

When you first join COS, you will have a full introduction, excellent training, and a team that will support you during your first days, weeks and months. In addition to this you will also receive lots of fantastic benefits including.
- H&M Group staff discount
- Flexible work arrangements
- Wellbeing program