Brand Strategy Director
6 days ago
Job Description:
BF International - Senior Brand ExecutiveBecome a part of our dynamic team as we seek a skilled Senior Brand Executive to spearhead the growth and development of our brand. This role is focused on establishing BF International as a leading name in the beauty education sector.
The ideal candidate will have a strong background in brand building, especially within consumer services or goods, combined with expertise in performance marketing to drive measurable business results. They will thrive in our fast-paced environment where collaboration, adaptability, and proactive problem-solving are key.
This Senior Brand Executive will work closely with a passionate and creative team to develop and execute a comprehensive brand strategy to position BF International as a trusted leader in the beauty and wellness space.
Key Responsibilities:
- Develop and execute a comprehensive brand strategy to position BF International as a trusted leader in the beauty and wellness space.
- Ensure consistent brand messaging and identity across all channels, including digital, social, and physical touchpoints.
- Craft compelling brand narratives and visual assets through collaboration with cross-functional teams.
- Lead the planning and execution of performance marketing campaigns to drive awareness, acquisition, and retention.
- Analyse campaign performance and optimize strategies based on data insights to maximize ROI.
- Manage budgets effectively to achieve business goals while maintaining brand integrity.
- Conduct market research to understand target audience preferences, trends, and competitive landscape.
- Translate insights into actionable strategies to enhance the customer experience and strengthen brand loyalty.
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