Head of Marketing

3 weeks ago

Singapore AmorePacific Full time
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The Head of Marketing & Brand Strategy will lead a diverse team of 10~12, spanning Marketing, Sales & Operations, Visual Merchandising, and Supply Chain teams, driving collaboration and execution across all facets of the brand's presence and performance. He/She is responsible for designing, developing, and executing comprehensive sales and marketing strategies for various campaigns and product launches. As a local leader, he/she will collaborate closely with our headquarters to ensure alignment on brand consistency and performance, while delivering regular updates on business results and key initiatives.

Responsibilities:

  • Develop Brand Strategies: Define and execute strategies aligned with the brand’s vision, promise, positioning, and architecture to achieve business goals.
  • Team Alignment and Collaboration: Inspire and align teams around the brand’s vision and ensure seamless execution across functions.
  • Sales and Financial Planning: Analyze product launch data and trends to create sales forecasts and financial plans that support profitability.
  • Consumer Insights: Leverage market and consumer insights to enhance the overall brand experience and engagement.
  • Market and Competitor Analysis: Assess market trends and competitive activity to guide pricing strategies and strengthen the brand’s positioning.
  • Annual Planning: Develop channel-specific strategies and set annual goals based on consumer trends and market opportunities.
  • Advertising and Promotions: Plan and manage budgets for advertising and promotional activities to achieve visibility and profit targets.
  • Public Relations and Media Exposure: Create plans for major product launches and maximize effective media exposure to boost brand awareness.
  • Channel Optimization: Collaborate with e-commerce and multi-brand shop teams to drive synergy and optimize channel profitability.
  • HQ Communication: Regularly communicate and report business updates to HQ to ensure strategic alignment and transparency.

Requirements:

  • A minimum of Bachelor's degree in Business, Marketing, Communications, or a related field.
  • At least 10 years of experience, including managerial roles, ideally within retail, FMCG, or the beauty sector.
  • Proven experience in P&L and budget management.
  • Experience in multi-channel marketing is highly desirable.
  • Strong expertise in performance media management, brand development, channel marketing, and e-commerce operations.
  • Demonstrated ability to lead cross-functional teams and foster collaborative success.
  • Self-motivated with a willingness to learn and strong commitment to results.
  • Excellent skills in prioritization, multitasking, and working with a sense of urgency.
  • Ability to thrive both independently and as part of a team in a fast-paced environment.
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