Strategic Lead, Campaign
3 weeks ago
Role Overview:
Sephora Singapore Pte Ltd is seeking a skilled Assistant Manager to lead the development and execution of our priority push campaigns, commercial campaigns, retail marketing initiatives, and trade marketing strategies.
Key Responsibilities:
- Develop and execute omni and integrated marketing campaigns that drive brand growth and customer engagement.
- Collaborate with senior marketing executives to execute strategic campaign touchpoints for in-store events and promotional marketing.
- Manage the procurement of gifts with purchase (GWP), from ideation to distribution.
- Conduct post-mortem analysis to evaluate campaign effectiveness and identify improvement areas.
- Direct retail marketing campaigns that align with overall brand strategies and business objectives.
- Negotiate and manage partnerships with malls and brands to develop engaging in-store promotions and events.
- Develop and maintain relationships with mall management and other retail partners to secure marketing support and drive traffic to stores.
- Analyse market trends and consumer insights to tailor partnership strategies that resonate with target demographics.
Personal Attributes:
- Strategic thinker with a creative mindset.
- Highly organized and detail-oriented.
- Resilient and adaptable in a fast-paced environment.
- Demonstrate excellence in project & time management.
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