Strategic Lead, Campaign

3 weeks ago


Singapore Sephora Singapore Pte Ltd Full time

Role Overview:

Sephora Singapore Pte Ltd is seeking a skilled Assistant Manager to lead the development and execution of our priority push campaigns, commercial campaigns, retail marketing initiatives, and trade marketing strategies.

Key Responsibilities:

  • Develop and execute omni and integrated marketing campaigns that drive brand growth and customer engagement.
  • Collaborate with senior marketing executives to execute strategic campaign touchpoints for in-store events and promotional marketing.
  • Manage the procurement of gifts with purchase (GWP), from ideation to distribution.
  • Conduct post-mortem analysis to evaluate campaign effectiveness and identify improvement areas.
  • Direct retail marketing campaigns that align with overall brand strategies and business objectives.
  • Negotiate and manage partnerships with malls and brands to develop engaging in-store promotions and events.
  • Develop and maintain relationships with mall management and other retail partners to secure marketing support and drive traffic to stores.
  • Analyse market trends and consumer insights to tailor partnership strategies that resonate with target demographics.

Personal Attributes:

  • Strategic thinker with a creative mindset.
  • Highly organized and detail-oriented.
  • Resilient and adaptable in a fast-paced environment.
  • Demonstrate excellence in project & time management.


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