Strategic Marketing Lead

3 weeks ago

Singapore Flintex Consulting Pte Ltd Full time

Position Overview:
As a Senior Marketing Executive at Flintex Consulting Pte Ltd, you will be responsible for overseeing and managing media relations, social media management, and creative campaigns. This role demands a strategic approach to managing relationships with media and creative agencies, ensuring all content aligns with the brand's message and guidelines, and driving the effectiveness of media campaigns.

Key Responsibilities:

  1. Content Strategy and Execution:
    - Develop and execute a cohesive content strategy that supports PR initiatives and brand objectives, working closely with internal teams and agencies.
    - Ensure all content, from social media posts to PR materials, aligns with the overall marketing strategy and brand identity.
  2. Strategic Media and PR Management:
    - Lead the monitoring and analysis of media coverage, providing insights and reporting significant mentions to senior management.
    - Maintain and enhance relationships with key media contacts and influencers, ensuring compliance with agreements and optimizing media exposure.
  3. Creative and Media Agency Coordination:
    - Oversee all creative and media agency activities, ensuring campaigns are executed effectively and align with brand guidelines.
    - Provide strategic feedback on creative concepts and ensure timely delivery of creative assets that meet the brand's objectives.
  4. Social Media Management:
    - Manage the social media content calendar, working closely with agencies to plan, review, and approve content that resonates with target audiences.
    - Analyze social media performance, adjusting strategies to enhance engagement and alignment with overall brand messaging.
  5. Campaign Planning and Execution:
    - Lead the planning and execution of major media events and campaigns, coordinating with internal and external stakeholders to meet deadlines and objectives.
    - Ensure that all creative and media resources are optimally utilized, and campaigns are delivered on time and within budget.
  6. Performance Analysis and Reporting:
    - Conduct in-depth reviews of media and creative agency performance, providing actionable insights and reporting on campaign effectiveness to senior management.
    - Submit comprehensive monthly media and social media reports, highlighting key achievements and areas for improvement.
  7. Budget Management:
    - Manage and track budgets related to media and creative agencies, ensuring cost-effective solutions without compromising quality.
    - Approve and raise purchase orders, keeping accurate records of all financial transactions related to media and creative activities.

Qualifications:
- Ability to create plans and content from scratch
- Experience in media/PR management and creative/media agency management and coordination
- Proven ability to manage multiple high-priority projects simultaneously
- Excellent communication, negotiation, and relationship-building skills
- Strong analytical skills with the ability to interpret media and campaign performance data
- Class 3 license is a must

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