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Performance Marketing Manager

2 weeks ago

Singapore Shangri-La Group Full time

Job Summary:

We are looking for a Performance Marketing Manager to join our Singapore Area marketing & communications team. As a key member of the go-to-market team, you will be responsible for driving revenue growth for Shangri-La's cluster of hotels in Singapore through the development and execution of online always-on and remarketing strategies.

The successful candidate will have a proven track record in digital marketing, with experience in campaign planning, execution, and optimisation.


About the Role

This is an exciting opportunity to work closely with the respective hotel teams to meet commercial objectives.


Main Responsibilities
  • Campaign Development: Develop and execute tactical campaigns that support commercial objectives by ensuring understanding of the commercial and strategic landscape for each hotel in the Singapore cluster.
  • Campaign Execution: Manage campaign-related communications where directed, to hotels in the region.
  • Data Analysis: Regularly analyse campaign data and utilise insights to provide recommendations that optimise performance, drive bookings, and return on ad spend (ROAS).

Requirements
  • Minimum 5 years of performance or digital marketing experience. Hospitality experience is a plus.
  • Proven experience in digital/performance marketing, programmatic display and social campaigns, retargeting/remarketing, tag management is required.
  • Familiarity with Chinese digital advertising platforms is a plus.
  • Strong analytical skills and proficiency in data analysis tools (e.g. Tableau, Google/Adobe Analytics, Excel)
  • Data-driven, commercially and performance-oriented
  • Creative mindset with the ability to generate innovative marketing ideas
  • Possess strong interpersonal skills for working across departments and with external partners
  • Adaptable, and possess the capacity to thrive in a fast-paced, dynamic environment