Strategic Marketing Lead for APAC Growth

4 days ago

Singapore ABBOTT LABORATORIES (SINGAPORE ) PRIVATE LIMITED Full time

Marketing Excellence in APAC

Absorb the latest knowledge of consumer healthcare and pharmaceuticals, explore novel marketing strategies and uncover unmet patient needs. Deliver on our ambition to drive growth through e-commerce and digital services.

Job Description:

As a key member of the regional marketing team, you will play a vital role in driving business growth across Asia Pacific. This is an exciting opportunity to transform our business and create new opportunities with innovative marketing plans.

  • Pioneering strategic partnerships with affiliate businesses and the global marketing team to develop groundbreaking marketing initiatives.
  • Fueling business expansion by analyzing consumer insights and exploring new market opportunities.
  • Building and enhancing marketing capabilities within the organization to drive success.
  • Leveraging cross-functional teams to execute APAC strategy and double our business size.

Responsibilities:

  • Crafting comprehensive plans to support sales growth for product portfolios, focusing on current and emerging markets.
  • Ensuring commercial success for assigned brands through collaborative efforts with affiliates.
  • Bolstering a marketing-driven mindset within APAC EPD, centered around patients and customers.
  • Mobilizing project and marketing plans for new product introductions from both internal and external sources.
  • Success metrics include delivering sales against plan numbers, efficient promotional budget utilization, and improved market share of brands across therapeutic areas.
  • Designing and managing insights-driven brand plans for APAC EPD, involving stakeholders as needed to address issues, identify trends, and outline execution steps.
  • Executing annual and long-term marketing plans across APAC, ensuring seamless collaboration with cross-functional teams.
  • Reviewing, challenging, and executing affiliate marketing plans effectively.
  • Designing, planning, and organizing key regional marketing programs for brands, incorporating digital and multichannel customer engagement.
  • Implementing mechanisms to monitor and assess marketing program execution, adapting plans and tactics accordingly.
  • Leading regional launch plans and optimizing promotional support budget utilization.
  • Providing commercial input for NPD business case evaluation (clinical development and Licensing & Acquisitions).
  • Leveraging market insight and research programs for key brands to answer critical questions posed by the brand to meet unmet needs.
  • Developing capability-building initiatives across the region for launching new BGx and marketing BGx.
  • Collaborating with sales teams and reinforcing portfolio selling and category management.
  • Sharing best practices across affiliates and representing Asia in Divisional/Global Marketing forums.

Requirements:

  • Bachelor's or Master's degree in Business Administration.
  • +8 years of experience in pharmaceutical marketing, with regional expertise preferred.
  • Local experience in APAC, ideally with at least 1 year in sales alongside marketing.
  • Familiarity with the APAC pharmaceutical market.
  • Experience in cardiology, CNS, respiratory therapeutic areas is a plus.
  • Fresh thinking that showcases innovation and ambition, with a keen interest in challenging the status quo to transform the business.
  • Agility and clear communication skills to influence various stakeholders effectively.
  • Hungry for challenges, resilient, and open to upgrading thinking to grow the business.
  • Intrapreneurial, taking initiative and comfortable leading others.
  • High energy, progressive thinking that is market competitive.
  • Insights-driven brand builder and champion, comfortable operating under competing priorities with limited resources.
  • Collaborative leadership style, bringing multiple parties together to resolve issues.
  • Excellent interpersonal skills.

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