Strategic Brand Growth Manager

3 days ago


Singapore beBeeBrandManager Full time $80,000 - $124,999
Job Overview

The primary objective of this role is to devise and implement brand strategies that drive market share growth and support the company's business objectives.

Key Responsibilities
  • Develop innovative marketing plans based on in-depth consumer insights.
  • Create marketing initiatives that effectively incorporate an understanding of consumers, competitors, and external factors.
  • Oversee innovation and renovation processes based on actionable consumer data.
  • Deliver exceptional consumer experiences through product taste and packaging excellence.
  • Analyze sales uplift figures and recommend targeted action plans to address performance gaps.
  • Provide strategic budget recommendations for categories/brands based on Ideal Customer Profiles (ICP).
Essential Qualifications
  • Graduate with 3-5 years of experience in Consumer Marketing and/or Category Channel Strategy Development.
  • Proven track record of success in building brands leveraging consumer insights.


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