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Strategic Marketing Coordinator

1 week ago


Singapore NTU (Nanyang Technology University- Main Office-HR) Full time
Job Title

OIKLS at NTU is looking for a Strategic Marketing Coordinator to develop and implement effective marketing campaigns and social media plans.

About the Opportunity

This is a great chance to contribute to the development of innovative marketing strategies and social media plans that will enhance the visibility and reputation of OIKLS.

Key Responsibilities
  • Develop and implement effective marketing campaigns to engage stakeholders and promote OIKLS services.
  • Design and implement social media plans to increase followers and engagement.
  • Research and prepare reports on academic library trends and stakeholder groups to inform marketing initiatives.
  • Conceptualize and manage creation of engaging digital content for publishing onto digital platforms.
  • Manage social media accounts, create engaging posts, and respond to audience inquiries.
  • Monitor social media trends and analyze engagement metrics to inform future strategies.
  • Maintain all Internet and Intranet pages.
  • Propose and develop concepts and themes for engagement activities targeting undergraduate and graduate students.
  • Organize and promote events to generate awareness and participation.
  • Lead logistics of library events, activities, and initiatives.
Requirements
  • A Master of Science in Information Studies or Master of Library and Information Science is preferred.
  • A recognized Bachelor's degree in any field.
  • Good working knowledge of content management systems such as Wordpress.
  • Experience in managing business accounts on key social media platforms.
  • Proficient in Microsoft Office (Word, PowerPoint, Forms, and Excel).
  • At least 3 years of experience in a marketing role.
  • Experience in developing communication plans or stakeholder management in education industry.