Strategic Marketing Officer

3 days ago


Singapore This Is An IT Support Group Full time
Job Description:

This Is An IT Support Group is committed to providing a workplace free of discrimination, harassment, and retaliation.

The Marketing Senior Officer assists in the development and execution of product marketing strategies. This includes collecting and analyzing market and competitive data to assess the performance of UPS's products and services.

In this role, you will integrate marketing data and information from multiple sources to produce standard and ad-hoc marketing reports for consumption by internal stakeholders. These reports will guide business decisions and support strategic decision-making.

Responsibilities:

Market & Competitive Analysis:
Stay up-to-date on industry trends, market dynamics, and competitive landscape. Analyze competitors' strengths, weaknesses, pricing, and strategies to provide regular benchmarking reports for strategic decision-making.

Special Commodities Management:
Coordinate cross-functional approvals of ISC requests (i.e. special commodities program) at the Region level for intra- and inter-regional requests. Align strategic objectives with regulatory requirements, mitigate potential risks, and optimize market entry strategies.

Data Analysis & Strategic Insights:

Analyze data from multiple sources (e.g., internal data, market reports, customer data, industry publications, etc.) to identify trends and opportunities.

Translate findings into actionable recommendations to support strategic decision-making and present findings through reports, dashboards, and presentations to key stakeholders.


Cross-Functional & External Collaboration:
Partner and work closely with internal teams (marketing, sales, operations, leadership) to integrate market intelligence into strategic decision-making. Manage relationships with external research vendors to enhance insights and optimize the market intelligence function.

Communication & Presentation:
Regularly share insights across the organization to keep stakeholders informed of trends and competitive movements. Develop clear reports and deliver compelling presentations to senior leadership, ensuring key findings and recommendations drive strategic decisions.

Requirements:
Possess a Bachelor's degree in Business, Marketing or a related field.
1-3 years of experience in market intelligence, market research, or competitive analysis preferred, but not compulsory.
Strong analytical skills with the ability to synthesize large amounts of data into clear, actionable insights. Proficient in Microsoft Office Applications and experienced with data analysis tools (e.g., Power BI, Tableau). Strong oral and written communication skills. Knowledge of competitive intelligence practices and industry research methodologies preferred.

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