Corporate Marketing Manager, APAC

2 months ago

Singapur, Singapore Braze Full time
About the Role

Braze is seeking a highly skilled Corporate Marketing Manager to join our APAC team. As a key member of our global Corporate Marketing function, you will be responsible for driving external communications, content, and customer marketing programs for the APAC region.

Key Responsibilities
  • Develop and execute regionalized communications and content programs to drive brand awareness and thought leadership for Braze in APAC.
  • Act as an extension of the Corporate Marketing team in the APAC region, providing PR/media relations, content marketing, customer advocacy/community management, and ad hoc global event support.
  • Provide regional support and PR guidance to the regional teams on brand management, crisis management, reviewing press materials, adapting global content, supporting customer advocacy efforts, and providing on-ground support for events.
  • Craft a regional PR and content plan, including budgets, timelines, and aligning with both global corporate team leaders and regional leaders on key needs and opportunities.
  • Identify key messages and leverage a variety of earned and owned channels to maximize the company's brand exposure through interviews, editorials, blogs, long-form content assets, and more.
  • Craft messages, talking points, and presentations for regional senior management for key events - both Braze and third-party events.
  • Manage media inquiries and interview requests and pitch stories to the media.
  • Identify regional PR/media opportunities and opportunities to tell customer stories, including case studies, customer media stories, and more.
  • Share relevant news announcements and article write-ups across the organization and regional team.
  • Support crisis communications and drive issues management as needed for the region.
Requirements
  • Minimum 5-7 years of experience in PR, writing, or related communications experience and demonstrate a good understanding of PR practice in global, B2B tech markets.
  • Excellent written and verbal communication skills and strong attention to detail.
  • Understanding of SEA media Landscape, specifically Singapore, Indonesia, Australia, South Korea, and Thailand.
  • Excellent self-presentation, energetic, strong work ethic, and accountability as a team player and member.
  • Experience managing freelancers, agencies, and other third-parties to help amplify.
  • Fast learner with a good learning attitude.
  • Proactive and takes initiative looking for opportunities to amplify broader marketing initiatives.
  • Handling difficult situations and advising people within the organization.
  • Complete ownership of tasks assigned and with the ability to multitask and meet deadlines.
  • Proficiency in Google Suite, Slack, and Asana.
About Braze

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. We allow any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.

We're proud to be certified as a Great Place to Work in the U.S., the UK, and Singapore. We're committed to creating equitable growth and opportunities inside and outside the organization.

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