Senior Marketing Communications Manager, APAC

6 days ago

Singapur, Singapore INEOS Full time
Job Title: Senior Marketing Communications Manager, APAC

Location: Singapore or China

Main Responsibilities:


• Develop and execute a comprehensive B2B market communication strategy for Styrolution's focus industries in APAC, aligning with global initiatives and driving implementation in the region.

• Collaborate with cross-functional teams to design and implement B2B marketing communications tactics for APAC, including advertising, marketing/sales collateral, product launches, online and direct marketing, customer letters, and their execution and measurement.

• Work closely with marketing communications managers in the AMERICAS and EMEA regions to plan, develop, and roll out global initiatives – internally and externally.

• Define, execute, and measure the event and tradeshow plan for APAC, prioritizing tradeshows and events that offer Styrolution the greatest value in terms of ROI (measured by consistent messaging and branding, client engagement).

• Manage the communications budget for APAC in cooperation with the Global Communications Director.

• Develop and maintain regional intranet content and provide input to the global website, building social media initiatives and activities.

• Strengthen relationships with regional trade media outlets, with a special emphasis on China.

• Contribute to global sustainability activities and drive further development for the APAC region.

• Develop marketing communications materials, including press releases, marketing/sales collateral, digital and direct marketing campaign assets, customer letters, and their execution and measurement of results.

• Communicate the value propositions of INEOS Styrolution's products/services related to different industries and applications, based on input from product management (beyond technical product properties) and help to differentiate from competitors.

• Support the organization with customer webinars and innovation days in close cooperation with R&D and product management (from presentations, invitations, exhibits, marketing collaterals, participant management).

• Manage special projects as needed with business management, e.g., customer satisfaction survey, plant openings, etc...

• Act as an employer brand ambassador within the APAC region and ensure consistent branding in all employee communication measures.

• Support business management with the creation of presentations.

• Provide input to corporate communications on stories that showcase our value contribution to customer applications.

• Manage any agency support needed to execute on deliverables.

Requirements:


• University degree in communications, journalism, or business studies with a focus on marketing communications, executive or corporate communications.

• 8-10 years of experience in marketing communications, in a B2B or an agency environment, ideally focused on the petrochemical/plastics industry.

• Background in operational B2B marketing/business management.

• Ideally knowledgeable of the market segments the company participates in, e.g., Automotive, Electronics, Household, Construction, Healthcare, and Packaging.

• Team lead experience.

Technical Skills:


• High proficiency in B2B marketing, brand management, and sound knowledge in key marketing concepts and techniques.

• Background in change management communications, employee communications.

• Excellent interpersonal and communication skills.

• Spoken and written fluency in Chinese (Mandarin).

• Ability to write English texts in various corporate and journalistic styles, according to the specifics of the respective media.

• Advanced management of MS Suite (Word, Excel, PowerPoint).

• Design and art direction (InDesign, Canva, Adobe, etc.).

• Strong project and event management skills.

• Social media skills (LinkedIn, WeChat, etc.).

• Demonstrated track record of high ROI delivery of projects and programs.

What We Offer:


• A dynamic and challenging role in a global company.

• Opportunities for professional growth and development.

• Collaborative and supportive work environment.

• Competitive compensation and benefits package.

How to Apply:


• If you're ready to make your mark and drive our organization's success, we invite you to apply or contact us at [insert contact information].

Confidentiality:


• Your application will be treated confidentially.

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