Product Executive

5 days ago

Singapur, Singapore LUXASIA Full time
About LUXASIA

LUXASIA is the leading beauty omnichannel brand-builder in Asia Pacific, with a successful track record of enabling market entry and brand growth for over 100 luxury beauty brands since 1986.

Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management, with a diverse and dynamic team of 2700 talents across 15 markets.

Job Purpose

This role as Product Executive will be accountable for developing, planning, and executing marketing, sales, and promotional strategies within the brand's guidelines to support and achieve the sales plan.

Key Responsibilities
  • Channel & Retail Marketing
    • Develop and implement a go-to-market channel marketing plan, including promotion, animation, communication, partnerships, and consumer activations.
    • Ensure timely and perfect execution of all marketing activations offline and online.
    • Analyze potential partner relationships for product range, positioning strategy, pricing, and promotions.
    • Communicate effectively with all channel partners to align, plan, and execute all product and trade marketing objectives, plans, and activations.
    • Deepen channel customer development through New User program activations.
  • Product Management
    • Consolidate and update regional team of post-campaign reports and provide sales results and analysis monitoring.
    • Responsible for all free goods management for product launches and trade and retailer activities.
    • Manage and track flow of product registration in Singapore to ensure timely registration.
    • Conduct market trend analysis, monitor competitors' moves, and plan proactive actions.
    • Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar.
    • Business and channel sales performance tracking and analysis, launch follow-up, and action plan development.
    • Implement Door-by-Door Marketing plan (events and promotions).
    • Budget Management: Responsible for full A&P management.
  • Administrative Duties
    • Includes routine administrative duties such as vendor/PO creation and others as briefed.
Requirements
  • Diploma or Degree holder specializing in Business/Marketing.
  • Preferable with minimum 2 years of product or marketing experience.
  • Strong ability to multi-task; strong project management skills with good time management ability.
  • Proficient in MS Office, strong in Excel (pivot table, vlookup).
  • Good communication, presentation, and interpersonal skills.
  • Good analytical skills with ability to grasp numbers.
  • Good business insights to the industry and strong business acumen.
  • Proven track sales record in a target-driven environment.
  • Well-groomed, confident, and independent individual with entrepreneur spirit.
  • A strong team player with the ability to work in a fast-paced, dynamic environment.
  • Resourceful and creative with a positive can-do attitude.

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