Brand Strategist

1 week ago


Singapore Tapestry, Inc. Full time
Overview:
Kate Spade New York is part of Tapestry, Inc., a global house of brands committed to being innovative and inclusive. Our company designs extraordinary things for everyday life, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home decor, and more.

We're looking for a Marketing Manager to drive regional brand strategy that aligns with our global brand strategy. As a key member of our team, you will collaborate cross-functionally with US and Asia-based partners to drive brand transformation and enhance brand equity and market positioning.

Key Responsibilities:
  • Campaign Planning & Orchestration: Develop local marketing strategies aligned with our global brand strategy within the See-Think-Do-Care framework.
  • Budget & Media Planning: Manage channel and campaign allocation to achieve marketing targets.
  • Brand Marketing & Customer Acquisition: Focus on consumer insights and transform them into marketing strategies.

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