Strategic Marketing Director

This is a pivotal leadership role that oversees the integration of brand, outreach, and stakeholder engagement efforts to drive national-level human capital outcomes. As the Strategic Marketing Director, you will play a critical part in shaping a cohesive strategy that aligns marketing and partnership development with the organisation's broader objectives.

• Strategic Leadership & Cross-Functional Integration:
  • Develop and execute a comprehensive strategy that aligns marketing and partnership development with organisational goals.
  • Ensure consistent positioning and messaging across campaigns, events, channels, and stakeholder engagements.
  • Collaborate closely with internal units to embed marketing and partnerships in all major initiatives.
• Team Leadership & Talent Development:
  • Lead, coach, and develop experienced team members overseeing marketing and partnership development, while providing direct mentorship to junior team members.
  • Set clear performance standards and development goals to enable a high-performing, collaborative, and values-driven culture.
  • Build future-ready capabilities across the teams, including digital fluency, CRM adoption, stakeholder influence, and campaign innovation.
• Brand Positioning:
  • Oversee the strategic brand narrative, ensuring consistency across all platforms and alignment with national workforce priorities.
  • Strengthen the organisation's reputation as a thought leader through content strategies, campaigns, and public platforms.
  • Safeguard brand governance and communications standards across all external-facing materials.
• Campaign Effectiveness, Lead Generation & Product Uptake:
  • Ensure marketing and partnership strategies translate into measurable lead generation, conversion, and product adoption.
  • Guide market segmentation, customer profiling, and funnel strategies in partnership with other teams.
  • Leverage CRM and marketing automation tools to support integrated lead tracking and ROI reporting.
• Events Planning and Management:
  • Lead strategy and execution of large-scale events, ensuring alignment with organisational priorities.
  • Oversee programme design, speaker curation, branding, and experience.
  • Integrate events with marketing and partnership efforts to maximise impact.
  • Drive sponsorship acquisition and stakeholder engagement.
  • Track event outcomes to inform future planning.
• Sponsorship Acquisition & Stakeholder Value Creation:
  • Lead the strategy and acquisition of sponsorships across organisational platforms.
  • Identify and engage high-potential sponsors, negotiate value-aligned packages, and oversee delivery of sponsorship entitlements.
  • Establish and achieve annual sponsorship revenue targets, ensuring partnerships contribute commercially and strategically to the organisation's mission.
  • Work closely with cross-functional teams to design integrated value propositions that go beyond brand exposure to include thought leadership, co-creation, and policy influence.
• Strategic Partnerships & Ecosystem Engagement:
  • Lead engagement with senior stakeholders across tripartite partners, Trade Associations, Sector Agencies, Institutes of Higher Learning, and corporates.
  • Oversee the development of high-value partnerships that support product uptake and long-term strategic alignment.
  • Guide Memorandum of Understanding (MoU) negotiations and manage institutional relationships with clarity, influence, and trust.
• Data-Driven Performance Management:
  • Define and track metrics to evaluate the performance of marketing and partnership activities.
  • Translate insights into strategic adjustments, reporting regularly to senior management.
  • Promote a data-informed culture across both teams, supported by dashboards and performance reviews.

• Team Leadership & Talent Development – Experienced in leading multi-level teams, setting performance standards, and building future-ready capabilities.
• Integrated Communications – Strong command of brand positioning, narrative development, and campaign messaging across channels and formats.
• Analytical & Data-Driven Decision Making – Able to interpret data and market insights to inform strategy, optimise outcomes, and report impact.
• Project & Event Management – Strong organisational and execution skills, with experience overseeing large-scale events and multi-stakeholder initiatives.
• Partnership & Business Development – Demonstrated success in securing and managing strategic partnerships, with strong ecosystem awareness.
• Sponsorship Acquisition – Proven experience in developing and fulfilling sponsorship strategies for large-scale programmes or events.