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Marketing Performance Manager

1 week ago

Singapore Accountstaff Full time
Accountstaff Digital Marketing Position

Our company, Accountstaff, seeks a skilled professional to assist in the creation, execution, and management of multi-channel campaigns. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to work effectively with cross-functional teams. In this role, you will assist in developing user segmentation strategies to deliver personalized marketing communications and enhance user experience.

Main Responsibilities
- Analyse content performance and provide actionable recommendations to improve click-through rates via digital channels
- Develop and implement user segmentation strategies to deliver personalized marketing communications and enhance user experience
- Contribute innovative ideas to improve customer engagement through digital tools, CRM, and websites
- Work closely with external vendors and media agencies to achieve campaign objectives in a multi-stakeholder setting

Requirements
- Minimum 3 years relevant experience
- Proficient working-level knowledge of digital analytics and management tools, Google Analytics, SEMRush, and Website CMS. Experience with Oracle Netsuite is a plus.
- Keen interest and experience in UX/UI design and audience experience
- Strong understanding of evolving audience needs across various digital platforms
- Familiarity with social media platforms and their business functions
- Demonstrable experience managing digital agencies, vendors, and content partners