Global Market Insight Strategist
4 weeks ago
We are seeking a highly skilled Global Market Insight Strategist to join our team at L'OREAL SINGAPORE PTE. LTD. This role is perfect for an individual with a strong background in market research, trend analysis, and campaign management.
About the Role
The successful candidate will be responsible for capturing regional market and consumer insights, providing critical intelligence to inform business decisions. You will work closely with cross-functional teams to develop regionally-tailored campaigns that drive business growth and maintain a competitive edge.
Key Responsibilities
• Develop and dissect market trend reports through a distinctly regional lens, identifying emerging opportunities and potential pitfalls specific to this region.
• Provide comprehensive view of the competitive landscape within this specific area, anticipating competitor moves and uncovering unmet consumer needs unique to this region.
• Maintain a laser focus on competitor activities within the region, sharing key regional insights with relevant stakeholders to ensure we maintain a competitive edge and inform regionally-targeted marketing strategies.
• Spearhead new product launch campaigns from concept to execution, adapting global strategies to resonate deeply within this specific regional market.
• Oversee the creative process, collaborating with cross-functional teams to ensure consistent yet culturally-sensitive brand messaging across all regional touchpoints.
• Define key Unique Selling Propositions (USPs) that resonate with the regional consumer, optimize pricing for the local market, tailor the product range to regional preferences, and manage a phased rollout strategy designed for this specific area.
Requirements
This role requires a minimum of 5 years of experience in a similar position, preferably in a multinational company. The ideal candidate should possess a degree in Marketing, Business Administration, or a related field. Strong analytical skills, trend analysis, and localization expertise are essential for success in this role. Additionally, proficiency in English is required, as well as basic knowledge of Microsoft Office Suite.
What We Offer
L'OREAL SINGAPORE PTE. LTD. offers a competitive salary ranging from SGD $90,000 - SGD $120,000 per annum, depending on experience. A comprehensive benefits package, including medical and dental insurance, retirement plan, and flexible working hours, is also provided. Regular training and development opportunities are available to support your career growth and professional development.
About Us
L'OREAL SINGAPORE PTE. LTD. is a leading cosmetics company with a rich history of innovation and excellence. Our mission is to bring beauty to all women around the world, while promoting diversity, inclusivity, and sustainability.
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