Product Marketing Manager for App Measurement Solutions

1 month ago


Singapur, Singapore TikTok Full time
About the Role

As a Product Marketing Manager for App Measurement Solutions, you will be instrumental in setting the go-to-market strategy for TikTok's App Measurement products. Your strong understanding of performance ads and app signal, attribution, and measurement capabilities will enable you to develop thought leadership around key product launches and respond to industry developments.

Key Responsibilities
  • Owner of 1-2 app signal & measurement solutions in TikTok's solution suite
  • Define go-to-market strategy for TikTok's App Measurement products
  • Develop thought leadership around key product launches and respond to industry developments
  • Develop programs that enable uptake of attribution solutions and identify blockers to implementation
  • Partner closely with the Sales and Marketing Science teams to deeply understand user pain points and form business requirements
Requirements
  • BA/BS degree or above
  • 3+ years of product marketing or product management experience with digital ad products
  • 3+ years of experience in the digital advertising industry in a measurement capacity
  • Strong knowledge of app measurement industry solutions (SDK, SKAN, 1P/3P attribution, MMP)
  • Excellent communication, presentation, and analytical skills
Preferred Qualifications
  • Ad Attribution experience with a technology company, media agency, or consulting firm


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