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Activate Market Growth Manager

3 weeks ago

Singapore beBeeActivation Full time $100,000 - $150,000
Consumer Activation Manager Role

This role is responsible for developing brand activation plans, coordinating marketing programs and tracking competitive activities in assigned markets. The ideal candidate will lead the development of marketing strategies for assigned markets based on Global Travel Retail strategic directions, synergies with domestic market internal plans and global trends.


Key responsibilities include leading the planning and implementation of brand equity building initiatives through impactful merchandizing solutions & POSM, consumer-centric brand activations for new launches, maintaining a clear marketing activation calendar view of all projects with regular status updates, and ongoing evaluation of marketing programs.


Requirements:
  • Education: University degree or equivalent (required)
  • Work Experience: 5+ years in FMCG consumer/trade marketing experiences
  • Language: Fluent English and Mandarin Chinese
  • Functional Skills: Promotions Management (required), Project Management (required), Financial Analysis (required), Computer literate: Microsoft Office and SAP, Brand Management, Trade Marketing, Trade Merchandising, Shelf space/planogram management, Category management, Competitive intelligence, Negotiation skills, Basic financial skills , Brand price positioning indexing and management, External environment knowledge (taxation, trade pricing, corporate affairs, legal), Customer Service, Consumer Marketing Knowledge, Trade Research, Brand Communication (ATL / BTL), Trade Segmentation, Merchandising Management, Key Account Management