Senior Activation Go-to-Market Manager

Microsoft North West Community Development Council, Singapore
Senior Activation Go-to-Market Manager
at
Microsoft
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Senior Activation Go-to-Market Manager
role at
Microsoft .
The Sales Enablement & Operations (SE&O) team translates Microsoft’s Commercial Strategy into local execution and drives operational excellence to achieve the greatest results. The team delivers cross-Region, cross-Area, and cross-Subsidiary insight and execution, bringing strategy to life by accelerating transformation and enabling Microsoft to deliver business impact at scale.
As the Activation GTM Manager for Cloud & AI for ASEAN, you will accelerate revenue growth, boost field agility, and deliver results with our field sellers by deepening partnerships with key stakeholders across ASEAN, including Sales Excellence, Sales, Marketing, Consulting, Customer Success, and Partner functions, supporting One Microsoft. You will drive alignment across processes and tools, lead a cross-solution approach to optimize pipelines, ensure effective communication and flawless execution, and leverage insights for data-driven decision-making. This role is critical to driving customer adoption at scale, rooted in deep solution play domain, product truth, and partnerships with sales, marketing, operations, and sales excellence.
We’re looking for a highly driven, motivated marketing or sales professional to join our Go-to-Market (GTM) team. This role requires someone who acts as a thought leader, tracks success criteria and performance metrics, works with emergent technology, creates alignment across teams, removes roadblocks, and simplifies complex concepts. This opportunity will allow you to accelerate your career growth, develop deep business acumen, and hone leadership skills. This role is flexible in that you can work up to 50% from home.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. We build a culture of inclusion where everyone can thrive at work and beyond, guided by our values of respect, integrity, and accountability.
Responsibilities
Growth Strategy & Business Performance:
In partnership with the ASEAN Activation team and the Activation GTM Leader, you will execute Cloud & AI Platforms (CAIP) solution plays to enhance ACR performance, collaborate with Solution Play GTM teams, own new pipeline creation, address pipeline gaps by OU/segment, and implement global strategies relevant to your Area/Subsidiaries, including FY26 CAIP program performance.
Sales Activation:
Lead end-to-end solution play field activation to win customers across CAIP solution plays, including X-CSA plays such as Agentic. Resolve blockers, influence strategic improvements through field feedback loops, partner with Solution Play GTM teams and Area GTM ICs to deliver field readiness and skilling, and capture insights on customer wins/losses, market trends, and partner feedback.
Demand Generation:
Align and orchestrate the CAIP marketing plan with Integrated Marketing Managers (IMM), Area GTM ICs, and Partner roles. Drive signal conversion to create pipeline, target customers effectively, and contribute content input and agenda shaping to amplify CAIP priorities.
Product Leadership:
Act as an Azure and CAIP solutions advocate by demonstrating thought leadership externally with customers and partners, and internally with Corp. Capture local needs and insights to influence global product strategy, roadmap, and readiness via structured feedback. Stay informed on industry trends, challenges, and regulatory requirements.
MACC + Unified Stewardship:
Steward MACC by advancing acquisition strategy, expanding MACC workloads, accelerating ACR via Unified, expanding Unified accounts, and driving data-driven optimization. Collaborate with the ASEAN Activation Director and the Activation GTM Leader to improve MACC penetration.
Operational Excellence:
Partner with Regional and Area Sales Excellence and Sales Operations to drive sales discipline, pipeline creation and acceleration, and MCEM orchestration. Promote standardized programs and tools in field teams and maintain a connected ROB tracking end-to-end business health, aligning sales and marketing insights with Corp through key cadences.
You will exemplify Microsoft values, culture, and leadership principles, creating clarity through a shared understanding.
Qualifications
Required (RQs):
6+ years in marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience
OR equivalent experience
Preferred Qualifications (PQs):
6+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization
OR equivalent experience
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing
Industries: Software Development
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