Senior Manager/Director of CET Marketing

4 weeks ago


Singapur, Singapore Singapore Institute of Technology Full time
Key Responsibilities

Drive business growth and revenue through effective marketing strategies for the Continuing Education (CET) portfolio.

Marketing Strategy and Planning

  • Develop and implement integrated marketing campaigns to increase visibility and enrolment for CET courses.
  • Collaborate with internal teams and external partners to define and market compelling value propositions for CET courses.
  • Lead digital marketing efforts, including SEO, SEM, social media campaigns, and email marketing, to enhance brand awareness and drive enrolment.

Content Creation and Management

  • Oversee the creation of high-quality, engaging content for various platforms, including website, social media, email newsletters, and marketing materials.
  • Ensure consistent messaging and branding across all platforms.

Team Leadership and Collaboration

  • Lead a team of marketing professionals to deliver results and achieve marketing objectives.
  • Collaborate closely with client partnership team and faculty to define and market compelling value propositions for CET courses.

Performance Analysis and Reporting

  • Regularly analyse campaign performance metrics and report on ROI, making data-driven decisions to optimise marketing efforts.

Requirements

  • Tertiary qualification with at least 5 to 7 years of relevant work experience; prior experience working with educational institutions will be advantageous.
  • Experience in leading a team and collaborating with other divisions and teams in delivering results.
  • Strong background in digital marketing and communications is essential for success in this role.
  • Strong understanding of digital marketing tools and platforms, including Google Analytics, SEO/SEM, SalesForce Marketing Cloud, Ms Dynamics - ClickDimensions, and Drupal.
  • Excellent written and verbal communication skills.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously and ability to work collaboratively with cross-functional teams.
  • Intermediate skills in Microsoft Word, Excel, and PowerPoint.

We offer a hybrid work arrangement that combines remote and in-person work, subject to work exigencies. The successful candidate will be offered a 3-year contract with a view of renewal.



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