Lifecycle Marketing Senior Manager/Director

4 weeks ago


Singapur, Singapore Welovesupermom Pte Ltd Full time
Lifecycle Marketing Senior Manager/Director

Welovesupermom Pte Ltd is seeking a seasoned Lifecycle Marketing Senior Manager/Director to join our team. As a key member of our marketing team, you will be responsible for driving revenue growth through effective lifecycle marketing strategies.

Key Responsibilities:
  • Develop and execute end-to-end lifecycle marketing campaigns across email, WhatsApp/SMS, and in-app touchpoints to drive cross-sell targets.
  • Own revenue targets for conversion from existing user base and continuously optimize automated email flows and 2-way messaging to improve performance.
  • Design and conduct A/B tests for campaign optimization and improvement, tracking and reporting on campaign metrics such as open rates, CTR, and conversion.
  • Collaborate with data collection teams to improve data quality and accuracy, ensuring effective use of customer contact to prevent spamming and minimize Unsubscribe rates.
  • Stay updated on emerging trends and best practices in email/WhatsApp marketing and CRM.
Requirements:
  • Minimum 6 years in B2C customer lifecycle marketing or email marketing.
  • Proven track record in driving conversion and achieving revenue targets from email/WhatsApp marketing efforts.
  • Excellent written English and proficiency with Hubspot.
  • Able to multitask and handle multiple campaigns simultaneously, with meticulous attention to detail.
What We Offer:
  • Robust compensation package: base-plus-commissions.
  • Bonus plans based on individual, team, and/or campaign performances.
  • Comprehensive ongoing training and professional development career path programs.
  • Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals.


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