Senior Manager/Manager, SITLEARN

2 weeks ago

Singapur, Singapore Singapore Institute of Technology Full time

About the Role

The Singapore Institute of Technology (SIT) is seeking a highly skilled and experienced Senior Manager/Manager to lead the development and implementation of integrated marketing campaigns for our Continuing Education and Training (CET) portfolio. As a key member of our marketing team, you will be responsible for driving enrolments and revenue growth, developing and executing marketing strategies, and collaborating with internal and external stakeholders to achieve our CET objectives.

Key Responsibilities

  • Develop and implement integrated marketing campaigns to drive enrolments and revenue growth for our CET portfolio.
  • Lead digital marketing efforts, including SEO, SEM, social media campaigns, and email marketing, to increase visibility and enrolment for CET courses.
  • Oversee the creation of high-quality, engaging content for various platforms, including website, social media, email newsletters, ensuring consistent messaging across all platforms.
  • Collaborate closely with client partnership team and faculty to define and market compelling value propositions for CET courses.
  • Manage and coordinate outreach events related to CET offerings, ensuring effective outreach and participation.
  • Collaborate with internal teams, external teams within SIT, and industry partners to develop and execute marketing initiatives that support CET course objectives.
  • Regularly analyse campaign performance metrics and report on ROI, making data-driven decisions to optimise marketing efforts.
  • Utilise marketing automation tools to streamline and enhance the effectiveness of marketing activities.

Requirements

  • Tertiary qualification with at least 5 to 7 years of relevant work experience; prior experience working with educational institutions will be advantageous.
  • Experience in leading a team and collaborating with other divisions and teams in delivering results.
  • Possess a strong background in digital marketing and communications is essential for success in this role.
  • Strong understanding of digital marketing tools and platforms, including Google Analytics, SEO/SEM, SalesForce Marketing Cloud, Ms Dynamics - ClickDimensions and Drupal.
  • Demonstrable knowledge of emerging MarTech trends and familiarity with latest online technologies and development tools.
  • Excellent written and verbal communication skills.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously and ability to work collaboratively with cross-functional teams.
  • Intermediate skills in Microsoft Word, Excel, and PowerPoint.
  • Meticulous, self-driven, able to work independently and as a team.

We offer a hybrid work arrangement that combines remote and in-person work, subject to work exigencies. The successful candidate will be offered a 3-year contract with a view of renewal.

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