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Corporate Communications Manager
2 months ago
The Corporate Communications Manager will be responsible for developing and implementing a comprehensive communications strategy to enhance the company's brand awareness and corporate image. This includes advising business leaders and setting up protocols for communication.
Key Responsibilities:
- Lead the planning and implementation of PR and communications initiatives to enhance the company's brand awareness and corporate image.
- Set up protocols, ensure good corporate governance, and tone of voice for all assets developed for corporate communications.
- Develop and execute creative, engaging, and effective PR campaigns through translating brand and key messages into media concepts and compelling stories.
- Leverage a variety of media channels to maximize the company's brand exposure through press engagement, interviews, editorials, and listings where suitable.
- Build strong and positive relationships with editors and journalists of traditional media, key newspapers and publications, influencers, KOLs, and other related parties.
- Develop and/or edit news releases, speeches, articles, and other press and editorial collateral and materials.
- Ensure crisis preparedness for the company. Support the development and implementation of crisis and issues management frameworks for the company.
- Manage sensitive issues jointly with respective business groups and overseas offices to protect the reputation of the company and the employer brand.
- Advise business groups on PR and communication campaign development and execution for a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Manage external PR and communications agencies.
- Analyze and report results of PR campaigns and initiatives.
Leadership Responsibilities:
- Able to offer sound guidance to key business stakeholders and company leaders in corporate PR.
- Establishes direction/ objectives for the team, trains, and monitors team members' performance.
- Cultivates and nurtures the growth and development of team members.
Requirements:
- Degree in Public Relations, Mass Communications, or related fields.
- Minimum 10 years' experience in public relations and corporate communications/crisis communications.
- A solid understanding of the media landscape.
- A strong network of PR and media contacts.
- Exceptional verbal and written communication skills.
- Excellent presentation, interpersonal, and stakeholder management skills to engage diverse audiences with ease.
- Experience in PR agency and/or real estate industry will be an added advantage.